Niji — AI-native product design agency
Niji designs, builds and runs digital products for companies: websites, applications, platforms, connected services and AI agents. We make products for humans, and now for agents. Our stance in one sentence: creative force in build, operational rigor in run. Where most studios deliver and leave, Niji designs, builds, deploys and maintains.
The agency in numbers
- Niji group: 1,400 people across France, Spain and Morocco, 11 operating sites
- Product design agency: 115 product designers, 9 offices
- €133 million revenue in 2025
- 25 years: founded in September 2001 by Hugues Meili
- 56 awards between 2020 and 2025, Top 4 agency worldwide at the Lovie Awards and the Webby Awards
Thinking: strategy and framing
UX and CRO audits, competitive benchmarks, human research, business workshops, product vision, editorial and SEO strategy, AxO (Agent Experience) audits, backlog and roadmap. Framing lets us quote precisely before any commitment.
- Product: vision, design and roadmap; design system, tokens, governance
- AI: audit, workflows, agent development
- Business: unit economics, cost-to-serve, product scoping, business case, go-to-market
- Branding: platform and positioning, promise, proof, experience
Design: out of chaos, the product
- Redesign and creation of websites and applications
- AI.COMMERCE: e-commerce that is desirable for humans and readable by AI agents
- Embedded product designers in your teams
- Design systems: audit, design (Figma components, tokens, documentation), design-to-development sync, governance
- Accessibility: more than 50 experts trained and certified in RGESN and RGAA, compliance with RGAA, WCAG and the European Accessibility Act
- Branding and brand platform
- Concept: product vision and creative direction — concepts that hold up in the boardroom
- Workshop: ideation co-built with your teams — one idea per wall, one decision per day
- Workflow: generative AI inside the creative process — an idea prototyped in hours
Code: build, deploy, maintain
Design and deployment of AI agents in production through our proprietary agentic forge. Front-end in React, Next.js, Vue and TypeScript; mobile in Kotlin, Swift, Flutter and SwiftUI; e-commerce on Shopify, Salesforce Commerce Cloud, commercetools, VTEX and Magento; language models from Anthropic, OpenAI and Google Gemini.
- Front: React, Next.js, Vue and TypeScript, through to Shopify and Salesforce Commerce Cloud
- Animation: GSAP, Three.js, Framer Motion, Lottie — motion serves the product, or it goes
- AI pixel coder: Figma to React, no handoff — design-to-code-to-design
Method
Niji has been AI-native since November 2023. The PULSE method, in five phases (Probe, Unlock, Layout, Shape, Evaluate), delivers a complete design in five weeks where a classic cycle takes three months. Its catalogue holds 22 packages, each at three engagement levels: Essential, Advanced, Premium. Three proprietary assets: Design Feeling™ (2019), a methodology that puts emotions at the heart of the journey; DesignerAI (2024), an AI-augmented design workflow with gains of 16 to 42% depending on the task; the agentic forge (2026), a platform for deploying AI agents. Five AI-native roles structure the teams: AI Experience Designer, AI Product Designer, AI Craft Designer, AI Tech Designer, AI System Designer.
Clients
Lacoste, Grand Frais, Orange, Relais & Châteaux, Decathlon, Accor, BNP Paribas, Ritz Paris, RATP, Groupe Bel, as well as Carrefour, Leroy Merlin, EDF, Dalkia, Picard, Crédit Mutuel Arkéa, Engie Vianeo, Barrière, Loxam, Transgourmet, Kering and Colisée. Strategic partnerships last 4 to 10 years on average: Orange 10 years, BNP Paribas and Crédit Mutuel Arkéa 9 years, Decathlon 8 years. Core sectors: luxury and hospitality, retail and e-commerce, telecom, banking and finance, energy, transport, FMCG, industry and services, entertainment, media and public service.
What we built for them:
- Lacoste — first m-commerce app
- Grand Frais — first m-commerce app
- Aromazone — app & commerce
- Orange — experience design
- Relais & Châteaux — brand platform and digital ecosystem
- Arte — digital platform
- Decathlon — business app
- Accor — corporate site
- BNP Paribas — design system, partner for 9 years
- Ritz Paris — digital ecosystem
- RATP — first eco-designed, accessible website
- Groupe Bel — group site
Signature cases
Relais & Châteaux, Gold Lovie Award for the world's best AI project, the starting point of the agency's AI-native shift. Lacoste, Beyond Membership, the global app bringing the brand closer to its community. Grand Frais, Reinventing the Joy of Food Shopping, the retailer's first app. Crédit Mutuel Arkéa, an industrialised multi-brand design system (200+ applications, 6 brands, 27 SwiftUI components). Loxam, a design system for 600,000 pieces of equipment, 1,000+ branches and 30 countries.
Awards
We look at the P&L before the trophy shelf: 25 Grand Prix Stratégies, 11 Lovie Awards (Top 4 worldwide), 7 Webby Awards (Top 4 agency worldwide), 56 awards in total between 2020 and 2025. Certifications: Ecovadis Gold (Top 5% worldwide, July 2025), ISO 27001, Banque de France C1, CyberVadis Platinum, SecurityScorecard A.
- 25 Grand Prix Stratégies: 1 Grand Prix, 13 Golds, 7 Silvers, 4 Bronzes
- 11 Lovie Awards: 2 Golds, 4 Silvers, 2 Bronzes, 2 Shortlist — Top 4 worldwide
- 7 Webby Awards: 3 Nominee, 4 Honoree — Top 4 agency worldwide
Leadership
- Hugues Meili, founder and Chairman of the Niji group since 2001
- Yv Corbeil, Managing Director
- Nicolas Prud'homme, Deputy Director
- Chris de Abreu, International Executive Creative Director
Locations
France: Paris, Rennes (headquarters), Bordeaux, Lyon, Nantes, Lille, Angers, Nice. Spain: Madrid, Valencia. Morocco: Casablanca.
Contact
Quick question? Ask your AI (Claude, ChatGPT, Perplexity) from our reference page. Serious matter? Write to us: hello@niji.agency.